For articles, blogs, webinars and other educational contributions

At the Coaching Supervision Academy, we are committed to offering learning experiences and resources that are thoughtful, relevant, and of genuine value to our community. We warmly welcome contributions from CSA Faculty, CSA Accredited Coach Supervisors, trusted partners, and others whose work can support professional learning in coaching supervision and related fields.

We are also pleased to promote books, programmes, events, and other professional offerings through appropriate CSA channels. To preserve the clarity and integrity of our learning spaces, however, we keep a clear distinction between educational content and promotional activity.

Our guiding principle

Where content is shared through CSA as an article, blog, webinar, or other educational contribution, its primary purpose must be learning rather than promotion.

What this means in practice

1. Learning first

The core purpose of the contribution should be to inform, challenge, support, or develop professional practice. It should offer insight, reflection, evidence, experience, or practical value that stands in its own right.

2. Standalone merit

Content should be useful to the reader or participant even if they never go on to buy a book, register for a programme, attend an event, or engage further with the contributor’s work.

3. Clear separation between learning and promotion

CSA is happy to share promotional material through appropriate routes, such as listings, announcements, newsletters, dedicated web pages, or other agreed promotional opportunities. We do not generally combine this promotional activity with articles, blogs, or CPD webinars in ways that blur the distinction between professional learning and marketing.

4. No disguised promotion

We are unlikely to accept content where the central purpose appears to be encouraging sign-up, purchase, or registration, even where this is presented in the form of an article, blog, or webinar. This includes material that functions primarily as a sales message, lead generator, launch vehicle, or extended advertisement.

5. Limited and proportionate references

Brief, relevant references to a contributor’s own book, programme, or related resource may sometimes be appropriate, provided these remain clearly secondary to the learning purpose. In most cases, such references are best placed:

• in the contributor’s biography
• in post-event follow-up materials
• in a short resource list shared after the event or publication

6. CPD webinars

CSA CPD webinars are learning spaces. Their purpose is to offer professional development, reflection, and useful practice insight for participants. For this reason, webinars offered through the CPD programme should not be structured as book launches, programme launches, or promotional events. If a speaker has a relevant new publication or offering, we are usually very happy to include a modest reference to it in the follow-up resources shared after the webinar.

7. Editorial discretion

CSA retains editorial discretion over all content shared through its platforms and programmes. We may request revisions where a submission does not yet meet these principles, and we may decline material that falls outside them.

Examples

Usually suitable

• An article offering practical learning, reflection, or a useful framework for practice
• A blog that explores a meaningful question or challenge in supervision
• A CPD webinar centred on learning, with a brief speaker bio and optional follow-up resource link
• A post-event resource list that includes a related book or website

Not usually suitable

• An article primarily written to drive sign-ups to an upcoming programme
• A blog post that functions mainly as promotional copy
• A webinar combined with a book launch or sales presentation
• Repeated calls to action that make marketing the main purpose of the contribution

Our intention

This policy is not designed to limit contributors or discourage the sharing of new work. Rather, it exists to maintain the quality, trust, and usefulness of CSA’s learning spaces, while still supporting the visibility of books, programmes, and other offerings through the right channels.

For content that is more promotional in nature, we are very happy to discuss alternative ways of sharing it with the CSA community.