Anchored, Aligned, Accountable
by Aiko Bethea,
Esq., PCC
Anchored, Aligned, Accountable: A Framework for
Transcending Bullsh*t and Transforming Our Lives and
Work
Most leadership frameworks tell you what to do. This one asks you to explore within - learn to coach yourself and lead yourself. In the midst of pressures and
misguided leaders, be the solid ground.
Anchored, Aligned, Accountable is a practical framework for self-leadership built on a decade of executive coaching inside Fortune 100 companies,
global nonprofits, and some of the most complex organizations in the country. It names the forces that quietly derails us: ego, defensiveness, scarcity
mindset, perfectionism, and people-pleasing, and gives readers the tools to recognize them and move through them with intention.
The framework is grounded in three practices: anchoring in your values, aligning your actions with those values, and holding yourself accountable for
your impact, not just your intention. Aiko writes with a coaching stance throughout, curious, direct, and rooted in real practice.
With a foreword by Brene Brown, this book is directly relevant to coaches, supervisors, and any practitioner who supports leaders doing honest inner work.
Aiko Bethea, Executive Coach, Author, CEO, and Founder of RARE Coaching & Consulting LLC
Aiko Bethea, Esq., PCC is an innovative leader who has successfully navigated leadership roles across government, philanthropic, nonprofit, and private
sectors. She served in leadership roles for the City of Atlanta and Bill & Melinda Gates Foundation. She has been recognised by Industry Leaders as one of the top three executive coaches in the executive coaching sector.
Aiko is the founder of RARE Coaching & Consulting, aleadership development firm that provides executive coaching and leadership development to Fortune 100 companies and global nonprofit organizations. Aiko acts as a trusted advisor and coach to high-performing leaders. Her thought leadership on workplace culture has been recognized by Forbes, FastCompany and
CultureAmp as influential in shaping how organizations build cultures of trust and practice accountable leadership.
Aiko leads the global Dare to Lead facilitator and coach community at the BetterUp Center for Daring Leadership, where she oversees the upskilling and
engagement of more than 1,500 coaches and facilitators in Brene’ Brown's empirically based curriculum, strengthening their capacity to support
leaders navigating complexity and change.
Her writing has been published in Harvard Business Review, Forbes, and the New York Times bestselling anthology You Are Your Best Thing. She holds a law
degree from UNC-Chapel Hill and a bachelor's degree from Smith College.
Across her work, Aiko Bethea helps leaders align who they are with how they lead, a throughline that grounds her book, Anchored, Aligned, Accountable: A
Framework for Transcending Bullsh*t and Transforming Our Lives and Work, published by Penguin Random House and available from booksellers everywhere.




